Est. 2026 · Treasure Coast · FL

Got a business problem?
We build the AI to fix it.

Custom tools, CRMs, and websites for the small businesses big agencies forget. Made human. Made local. Built on the Treasure Coast.

Tell us what you need Wally Works — Built on the Treasure Coast — Est. 2026

Wally Works builds custom AI tools for the small businesses big agencies forget. Whatever your shop needs — a website, a CRM, a quote tool, a customer pipeline, an outreach engine — we'll build it for you. Same tech the big firms use. Made human. Made local. Built by hand on the Treasure Coast.

Three kinds of problems.
One kind of answer.

01

Win More Work

Quote faster. Capture more leads. Close more jobs. We build the tools that make every bid easier than the last one.

02

Run the Business

Replace sticky notes and spreadsheets with custom CRMs and pipelines built around how your shop actually works — not how some SaaS told you to.

03

Reach More Customers

Loyalty programs, outreach engines, social content — built around your real customers and your real jobs, not someone else's playbook.

Real tools.
Real shops.

№ 01 Roofing · Contractor

Loop

Built with Swan City Roofing — Lakeland, FL

The Problem Roof quotes took hours and cost real money on third-party estimating tools. What We Built A satellite-image AI estimator paired with a full customer pipeline — quoted, sold, installed, reviewed. The Result 60-second quotes from the office chair. Currently piloting.

№ 02 Glass · Trades

Glass Shoppe CRM

Built with The Glass Shoppe of Bonita — Live

The Problem Pipeline chaos across glass jobs and custom-build trades. Sticky notes and missed follow-ups. What We Built Multi-user CRM with kanban pipeline, job-type tracking, and real-time sync across the whole shop. The Result Live in production. Built for trades that don't fit cookie-cutter SaaS.

№ 03 Restaurant · Loyalty

CROWN

Piloting at Bageland & More

The Problem No idea who their regulars were. Social media a chore. No way to bring lapsed customers back. What We Built Phone-signup loyalty, dormant-customer detection, referral tracking, plus a companion engine that drafts 100+ social posts a quarter from real customer data. The Result Regulars rewarded. Pipeline of lapsed customers identified. Social calendar handled.

№ 04 Outreach · Marketplace

Wayfinder ACC

Built with Wayfinder Recreation — Live

The Problem Ambassador and influencer outreach took weeks of manual DMs. Replies got lost. What We Built AI-powered outreach CRM that scans social platforms, drafts personalized DMs, and runs a full pipeline from contact to deal. The Result Live and operating. Two-sided marketplace on the roadmap.

№ 05 E-commerce · Brand

1726 Apparel

Built in-house — Live at 1726apparel.com

The Problem A faith-based clothing brand needed a full e-commerce site with personalization — not a Shopify template. What We Built A complete branded site with an interactive "create your 1726" personalization tool, waitlist capture, contact routing, and SEO from day one. The Result Live and accepting waitlist signups. Proof of what we can ship for any e-commerce brand.

№ 06 Used Goods · Dealer

Wally Scout

Built for an RV dealership — In development

The Problem Sourcing underpriced inventory across Marketplace, Craigslist, eBay, OfferUp, and RV Trader took hours every morning. What We Built A multi-source scraper with a "steal score" ranking so the best deals surface first. The Result Hours of manual searching turned into a morning dashboard. Works for any used-goods business.

Hey, I'm Austin. I build the AI.

Husband, dad of two boys, and an RV salesman on the Treasure Coast who taught himself to ship real production tools by working with AI as a real collaborator.

In five weeks I shipped nine working tools and put two of them in front of paying-relationship clients. My family has been builders in this country since Ralph Wallen stepped off the ship Anne in Plymouth in 1623. I'm just the next one.

If something breaks, you can call me. I'm twenty minutes away.

Get In Touch
Austin Wallen with his wife Samantha and their two sons on the beach in Florida

Austin Wallen

Founder · Wally Works

Tell us what's slowing you down.

No demo decks. No discovery calls. Tell us the problem you're trying to solve and we'll come back to you the same day.

↪ Austin gets this on his phone. Expect a reply within the hour.